Road Safety Week

Road Safety Week: Keeping Little Explorers Safe on the Move

Road Safety Week is here, and while drivers are being reminded to slow down and bicycles are shining their lights, there’s one group that deserves just as much attention: the tiny passengers who travel in prams and pushchairs.

After all, when you’re steering the world’s most adorable cargo, safety isn’t just important—it's non-negotiable.

Why Pram & Pushchair Safety Matters

Babies and toddlers experience the world from the height of wheels and footpaths, where a small design detail—or a moment’s distraction—can make a big difference. Thankfully, a handful of smart habits and the right equipment can keep journeys safe, smooth, and meltdown-free (well… mostly).

✅ Top Road Safety Tips for Parents & Carers

1. Always Use the Harness

Think of it as a mini seatbelt. Even gentle bumps or a sudden stop can jostle a little one, so keep the harness fastened securely every time. And yes—toddlers will try to wiggle out. It’s part of their job description.

2. Choose Well-Lit Routes

Short winter days mean early darkness, reflective jackets everywhere, and headlights that appear out of nowhere. Whether you’re out for school pick-up or a quick evening walk, aim for well-lit paths so you’re clearly visible—and can see where the wheels are going.

3. Add Reflective Gear

You don’t have to turn the pushchair into a disco ball, but a touch of reflectivity goes a long way. Many prams today have reflective trims, but clip-on reflectors or LED pram lights boost visibility and look surprisingly cool.

4. Face Traffic When There’s No Pavement

If you ever find yourself on a road without pavement (rural parents, we see you), walk towards oncoming traffic. It gives you a clear view of approaching vehicles and buys valuable seconds if you need to react.

5. Use the Brake—Even on Flat Ground

Prams love rolling more than toddlers love snack time. Anytime you stop—even just to grab your phone or open a shop door—use the brake. It’s the simplest safety habit with huge payoff.

6. Check Your Wheels & Frame

Just like a car needs tyres, a pram needs wheels that grip. If yours are worn, wobbly, or feel like they’ve entered their rebellious teenage phase, give them a quick check or replacement. A smooth-rolling pram is safer and easier on your arms.

7. Never Hang Heavy Bags on the Handle

It seems convenient… until the whole pram tips backwards like a toddler learning physics. Use the under-seat basket instead—designed to carry shopping without the acrobatics.

Road Safety Starts With Great Design

The right pram or pushchair makes safety effortless—robust brakes, reflective fabrics, smooth wheels, secure harnesses, and stable frames mean you spend less time worrying and more time enjoying the adventure.

If you’re shopping for a new pram this Road Safety Week, look for:

• 5-point harnesses

• Strong wheel grip

• Bright or reflective detailing

• Easy-access brakes

• Solid, tip-resistant design

And of course… choose something that can handle the supermarket obstacle course like a champ.

Let’s Make Every Walk a Safe One

Whether you're strolling, power-walking, or bribing a toddler with snacks to keep moving, Road Safety Week is a great reminder: tiny passengers depend on grown-up choices.

With small habits and good equipment, the school run, the park trip, and the “just getting fresh air so we all stay sane” walk become safer for everyone.

Stay visible, stay alert, and keep those wheels rolling safely.
Happy strolling! 🧡